SEFRONE is currently working on a new digital project called إرشاَد (Irched), a mobile and web-based application designed to streamline the experience for both guides and pilgrims during organized religious trips.

The goal is simple: to avoid confusion, miscommunication, and loss of coordination during large-scale travels such as Hajj and Umrah. With Irched, every morchid will have full visibility on their group’s program and participants, while guides can access their schedules, locations, and guide info directly through the app.

In parallel, SEFRONE is building a dedicated back office for travel agencies, giving them tools to manage groups, assign guides, upload schedules, and track everything in real time.

“This project is all about trust and organization, With Irched, we want to give both the agencies and the travelers peace of mind—so everyone can focus on what really matters during these sacred journeys.” SEFRONE.

Currently in active development, Irched will be launched in phases, starting with pilot partners from select travel agencies. More updates will follow as we bring this vision to life.